Continuous renewal
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Salesforce AP-216 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Setup & Administration | 6% | - Identity system configuration - Platform configuration and setup procedures - User attributes management |
| Topic 2: Data Integration | 14% | - Data flow management within and outside the platform - Salesforce Connector integration - Event API usage and configuration - ETL feed system implementation |
| Topic 3: Solution Overview | 16% | - Product terminology and core implementation components - Real-time interaction management use cases - Definition and business value of Marketing Cloud Personalization |
| Topic 4: Segmentation | 18% | - Segment rules, filters and goals configuration - Segment export and integration with Journey Builder - Segment performance reporting and analytics - Segment creation and management |
| Topic 5: Einstein Capabilities | 10% | - Ingredients configuration and application - Einstein recipes overview and usage |
| Topic 6: Sitemap | 18% | - Web SDK implementation - Catalog and page mapping - Sitemap design and best practices - Unified customer profile building - Content zones configuration |
| Topic 7: Activation | 18% | - Campaign optimization and measurement - A/B testing setup and analysis - Mobile and server-side campaigns - Open-time email campaigns - Campaign creation and execution |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
1. A brand wants to do an ad-hoc export of new user-defined attributes, what option would they choose?
A) The option to send segment data to Marketing Cloud
B) Theoption to exclude anonymous fields on a segment export
C) The option to include all custom fields on a segment export
D) The option to include built-in fields on a segment export
2. What is the interaction studio terminology for the collection of products and content as well as related categories and tags - such as brand, gender, style, keyword and author?
A) Channel
B) Catalog
C) Directory
D) Dimensions
3. How many days after the date of upload will files be deleted from the SFTP?
A) 30 days
B) 60 days
C) 90 days
D) 180 days
4. What is the Marketing Cloud Personalization terminology for the collection of products and content as well as related categories, and tags - such as brand, gender, style, keyword, and author?
A) Channel
B) Catalog
C) Objects
D) Directory
5. If a developer needs to test a website where a beacon from a different dataset has been deployed, which feature of the Evergage Launcher needs to be enabled to simulate?
A) Campaign Debugger
B) Force SDK URL
C) Inject SDK
D) Developer tools
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: B | Question # 3 Answer: A | Question # 4 Answer: B | Question # 5 Answer: B |


