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Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. You want to track prospects that click on a banner ad. What do you use?

A) Lead scoring and grading
B) Customer redirect
C) Completion actions
D) Page actions

2. Why should you set a form to Always Display?

A) To get a higher form conversion rate
B) To ensure the prospect gets scored and graded.
C) To prevent spammers from filling out the form
D) To always show the form when someone returns to the page.

3. What would a hard bounce refer to on an email sending report?

A) An email that is recognized, but returned to the sender because the mail server is temporarily unavailable
B) An email that was sent to a prospect marked as opted out because they visited the unsubscribe page.
C) An email that is recognized, but returned to the sender because the recipient's mailbox is full.
D) An email that permanently bounced back to the sender because the address is invalid.

4. A Marketing Cloud Account Engagement administrator would like to enable bot protection on their forms.
Which two Marketing Cloud Account Engagement form actions would accomplish this?
Choose 2 answers

A) Enable HTTPS
B) Dependent Fields
C) reCaptcha
D) Honeypot Technique

5. You can see the score, grade, assigned user and recent interaction within the Insight section of the Prospect Record.

A) False
B) True

Solutions: