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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. A customer uses the Salesforce Contact object as a synchronized data source. They have started to sync custom fields for further segmentation.
Which first step should the customer take to ensure the new fields are available to segment on?

A) Create a new data extension with the new fields.
B) Edit the fields in the synchronized data source.
C) Create a data filter that includes the new fields.

2. Northern Trail Outfitters (NTO) has childbusiness units that share customers. To track customer engagement.
NTO wants to identify business unit in each of its links.
Which personalization string should be appended as a parameter?

A)

B)

C)

3. Northern Trail Outfitters (NTO) sends a birthday coupon during the subscriber's birthday month. NTO wants to reward the subscriber based upon engagement with the email and provide further messages based onthat interaction.
Which no-code features should be implemented to accomplish this?

A) Journey Builder and Engagement Split
B) Salesforce CDP and Einstein Engagement Scoring
C) Automation studio and Query Activity

4. Northern Trail outfitter wants to use an AI-based approach to target subscribers who arenot receiving too many emails but are engaging constantly with the emails sent to them.
Which feature should help achieve this?

A) Einstein Messaging Insight
B) Einstein Engagement Frequency
C) Einstein Engagement Scoring

5. When receiving spam complaints from recent email sends, a marketer from Northern Trail Outfitters (NTO) identifies an email address that has consistently marked promotional email messages from WTO as spam.
What should me marketer do to prevent the subscriber from receiving further commercial messages?

A) Delete the subscriber from All Subscribers
B) Use the complaint exclusion list on future sends.
C) Add the subscriber to the auto-suppression list.

Solutions: